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  1. Our clients’ needs are the most important guideline for Adveq’s business. We strive to give our clients the best possible service and provide them with the products that correspond to their needs and help them to meet their objectives.

  2. Adveq believes in and adheres to a strict regime of discipline and a process driven approach. This applies to its business behavior in general and to its investment management in particular. This is very important in the world of private equity, where the money investors entrust to asset managers will be invested over a long period. Investors must be sure that they will get what has been promised to them, sometimes many years ago. Discipline and process orientation, based on extensive knowledge, are some of the aspects needed to achieve investment performance in a systematic way.

  3. Adveq strives to develop high performing products, but it also understands the risks associated with private equity investing. Adveq has created processes to optimize the risk return profile of its fund of funds and adheres to a policy of actively managing risk. Adveq’s products are designed and managed accordingly.

  4. Dedication and ambition are key success factors in a world which is highly competitive. They also represent a way of life. At Adveq, we believe in the potential of private equity investing and in our approach to it. We are dedicated and provide the necessary resources that enable us to achieve our ambitious goals.

  5. In the field of private equity investing, continuous improvement is a prerequisite for staying at the top. This is true for the fund managers we invest in and it is true for Adveq, in the way in which we serve our clients and select and manage our investments, as well as in conducting our business as a whole.

  6. Experience is highly valued at Adveq as we believe this is key for success when investing in private equity. We encourage our employees to build and share their experience and we ensure that within the organization, experience can be transferred and leveraged.

  7. As an organization Adveq can only grow and serve its clients if it has employees who will grow with the business and drive it forward. Consequently, Adveq believes that the advancement of its people is very important and that every employee should be offered the opportunity for personal development and career advancement.

  8. In the field of investment, where clients entrust their money to asset managers, integrity and reputation are important foundations for business. Adveq’s integrity and reputation are key to every aspect of the company, from its investment approach to its dealings with all its stakeholders and from the people it employs to its partners, investors, and service providers.

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